EAST SIDE MARIO'S PROMOTES TORONTO TAKE OUT LOCATION
By Adnews Staff
Prime Restaurants has opened a spin-off of its East Side Mario's restaurant chain called "East Side Mario's Too." The Toronto location sells the same menu items as the rest of the chain in a "quick-serve" eat-in or take-out format. The restaurant is being promoted with a contest, developed in-house. The grand prize is a restored 1965 Vespa Sprint scooter. Secondary gift certificates prizes will also be distributed. The contest is being supported with in-restaurant materials. Public relations for Prime Restaurants are handled by Thornley Fallis Communications of Toronto.
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