NATIONAL CHEESE COMPANY BEGINS NEW CAMPAIGN
By Adnews Staff
A new campaign for the National Cheese Company began last week. Called "Cheese Cuisine with Christine Cushing - Adding Flare to Everyday Fare," the campaign features Food Network Canada host Christine Cushing of "Christine Cushing Live." Toronto-based National Cheese makes the Tre Stelle line of cheeses. The six-month campaign will promote several Tre Stelle cheeses, beginning with Borgonzola. The campaign will include public relations, Web marketing, trade advertising and sampling. Also, a Web site has been created at <http://www.cheesecuisine.ca> that contains recipes using the featured cheeses. The campaign was created jointly by OK&D Marketing Communications, PR Measures, eBound Digital Marketing and CÙ Strategic Marketing and Public Relations.