ABBOTT ASSIGNES PREVACID ACCOUNT TO LXB
By Adnews Staff
Montreal-based Abbott Laboratories has appointed LXB Communication-Marketing, also of Montreal, agency for the prescription drug Prevacid. Allard Johnson, Sudler & Hennessey and Taxi Advertising were also considered for the assignment. Prevacid is a treatment for gastric acid conditions such as ulcers. LXB has been hired to reposition the drug with Canadian physicians and health professionals. A new campaign is expected to begin within weeks.
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