HARBINGER GAINS THREE ACCOUNTS
By Adnews Staff
Toronto-based Harbinger has recently added the National Magazine Awards Foundation, ACCO and Frontier College to its client list. The Ottawa-based National Magazine Awards Foundation, which promotes Canadian magazines, has hired Harbinger to publicize its 2003 awards gala and to develop a media relations program to raise awareness of the foundation and Canadian magazines. ACCO, a Brampton, ON-based office supply company, has made Harbinger its agency of record. Harbinger's first project will be a back-to-school campaign for ACCO products. Toronto-based Frontier College teaches literacy to children, teens and adults. It has hired Harbinger to develop a brand image and awareness-building campaign. The National Magazine Awards Foundation and Frontier College accounts were won in competitive bidding processes. Harbinger gained the ACCO account through a referral.