MOLSON EXTENDS SPONSORSHIP OF CALGARY STAMPEDERS
By Adnews Staff
Molson has extended its sponsorship of the Calgary Stampeders until 2006. The Montreal-based brewer's previously three-year agreement with the football team ended this year. The financial details are not known. Molson's promotional plans include the release of a Molson Canadian Bubba keg displaying the Stampeders uniform. The keg will be sold in Calgary until the end of June. Kegs showing the uniforms of the Edmonton Eskimos and Saskatchewan Roughriders are also planned. Molson is also planning a number of activities for the Stampeders season-opener today. A company representative will participate in a pre-game ceremonial kick-off. During half-time one attendee will have the chance to win $50,000 in a contest called "Kick and Win." There will also be random draws for Molson merchandise.