ZIP COMMUNICATIONS OPENS IN MONTREAL
By Adnews Staff
A new advertising agency called Zip Communications has opened in Montreal. It is owned by Michéle Leduc, who previously operated Michéle Leduc & Associés and Zip Creative. These two firms have been amalgamated into Zip Communications. The new agency will offer French- and English-language creative, creative adaptation, technical translation, brand positioning advice, research, design and media consulting. Its clients include Nissan, Groupe Transat and Chevron Texaco. Zip will have a strategic alliance with Vickers & Benson Canada, the nature of which is unknown. Leduc has been a freelance French creative director for VBCI since 1999.
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