ENTERPRISE CREATES TIM HORTONS CAMP DAY CAMPAIGN
By Adnews Staff
Enterprise Creative Selling of Toronto has created a multimedia advertising campaign to promote the upcoming annual Camp Day fundraiser from Tim Hortons. The fundraiser will take place on June 11. For 24 hours, the proceeds from coffee sales at all Tim Hortons stores in Canada and the United States will go to the Tim Hortons Children's Foundation. The supporting campaign will have two phases. The first will promote Camp Day with print, radio and television advertising. The print creative shows an inverted coffee cup that has been converted into a tee-pee. The copy reads, "Buy a coffee and send a kid to camp." The radio ad describes Camp Day as kids' favourite day of the week and provides details about the program. It ends with the words, "Remember to buy a coffee on June 11 and make it a day everyone looks forward to." The television creative has been adapted from last year's campaign. The ad depicts a misty lake that changes into a cup of coffee. This advertising will be supported with in-store activities on June 11. After June 11, Tim Hortons will modify the creative to thank customers for their support.