NISSAN BEGINS SUMMER ADVENTURE PROGRAM
By Adnews Staff
Nissan Canada of Mississauga has begun the third annual Nissan Summer Adventure program. Five groups of promotional workers will travel to weekend events in Ontario with a collection of Nissan vehicles. The objective of the program is to increase Nissan Canada's communication database. Game cards will be distributed to event atendees, directing them to a Web site at <http://www.summeradventure.nissan.ca>. Consumers who submit their personal information through the site become eligible to win prizes from Helly Hansen, Bollé Canada, Nikon Canada, EMI Music Canada, Tecnica and PowerBar. The logos of these companies are displayed on the travelling vehicles. The Nissan Summer Adventure program was developed and is executed by Desperado Marketing of Toronto.