BC CREDIT UNIONS HOLD COMMUNITY GROUP CONTEST
By Adnews Staff
Credit Union Central of British Columbia began a contest yesterday to support a local community group. The contest is tied to the organization's "People Before Profits" advertising campaign. The grand prize winner will receive a three-day trip for two to a Fairmont resort hotel in Whistler, Victoria or Vancouver and $500. The winner will also choose which B.C.-based youth group will receive a $10,000 donation from the Savings and Credit Unions of British Columbia. A four-week print advertising campaign in daily newspapers and in-branch materials will promote the contest. The advertising and materials continue with the existing style of Credit Union Central's "People Before Profits" campaign. Advertising for Credit Union Central is done by Wasserman & Partners Advertising of Vancouver.