WHIRLPOOL PREPARES NEW INGLIS ADS
By Adnews Staff
Whirlpool Canada of Mississauga will begin a new transit shelter advertising campaign for Inglis Home Appliances next week. The campaign is the first by Allard Johnson Communications of Toronto since the agency won the account in November 2002. The creative focuses on the benefits of the appliances rather than specific features. In one ad an elephant stands on top of an appliance. In the second, a stove is used as the wrecking ball on a crane. The last ad shows a number of appliances lined up on a race car circuit. All three ads use the tagline, "Quality you can trust." The campaign will run for six weeks. A second flight is planned for the fall.
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