ATLAS WINE BEGINS TABU CAMPAIGN
By Adnews Staff
Atlas Wine Merchants of Mississauga will break a four-week advertising campaign for vodka beverage Tabu today. The television campaign consists of five 30-second commercials created by Toronto-based Gee, Jeffery & Partners. In the ads a reporter visits small Canadian towns where the drink has been banned. The ads was filmed by a four-person crew that travelled to towns in British Columbia, Alberta, New Brunswick, Prince Edward Island and Ontario. The commercials will run on specialty stations MuchMusic and The Comedy Network. Atlas Wines is a division of Vincor.
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