HOME DEPOT CONSOLIDATES MEDIA ACCOUNT AT INITIATIVE
By Adnews Staff
Toronto-based Home Depot Canada has consolidated its media planning and buying activities at Initiative Media of Toronto. According to Pat Wilkinson, director of marketing for the home improvement retailer, the media work previously handled by Cossette Communication Group in Quebec will be moved to Initiative, which already handles the job for Home Depot in the rest of Canada. Cossette will continue to be Home Depot's creative AOR in Quebec. The company's English-language advertising is done by The Richards Group of Dallas, TX.
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