NIKE PICKS TAXI
By Adnews Staff
Nike Canada of Thornhill, ON has hired Toronto-based Taxi as its new creative agency of record. Nike began a review of its brand communications business in February, inviting a group of unidentified agencies to compete for the account. Cossette Communication-Marketing was the incumbent firm. That agency had held the account since 1996. Taxi will develop brand creative and strategies. Media buying will continue to be handled by Cossette Media.
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