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ADAMS PROMOTES HARDEST WORKING CANDY

J. Walter Thompson of Toronto has created two television commercials to introduce Adams Halls Fruit Breezers candy throat drops. The 30-second ads present a character called "Mr. Fruit Breezer" who describes himself as the hardest working candy in town because he has two jobs: to deliver fruit flavour and a soothing sensation. The ads broke nationally in English and French on Monday.

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