PLAYDIUM HIRES MEADWELL, GENESIS MEDIA
By Adnews Staff
Playdium has appointed two agencies to handle its creative and media accounts. Toronto-based Meadwell will handle creative, while Genesis Media of Toronto will handle media planing, buying and performance tracking. Bruce Mackenzie, vice-president of marketing for Playdium, said the two agencies were invited by Playdium to participate in separate reviews for the accounts. Less then five agencies participated in each review. The identities of the other agencies are not known. Playdium had been without agency assignments for two years, handling everything in-house. According to the Mississauga-based company, the agencies will help Playdium build its business in North America. There are Playdium entertainment centres in Edmonton, Vancouver and Mississauga.