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UNIVERSITY OF TORONTO MAGAZINE SIGNS MARKET PARTNERS

University of Toronto Magazine has appointed Market Partners its exclusive sales agent. Previously the publication handled sales internally or used independent representatives, according to editor and manager Rick Spence. The contract is for a two-year term with an option to renew. Market Partners will initially target advertisers of automobiles, travel, financial services and luxury items. University of Toronto Magazine is published quarterly. It has a circulation of approximately 250,000, consisting of alumni and friends of the university.

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