THE BAY READIES SUMMER CAMPAIGN
By Adnews Staff
The Bay will break a summer campaign on May 12. The national television and radio effort was created by Padulo Integrated of Toronto to promote the chain's "Outline" private brand. The English and French creative uses a female character seen in previous Bay advertising who speaks in internal monologues. The new ads place the woman with family and friends at a backyard barbecue.
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