ROGERS AT&T WIRELESS PROMOTES NO WORRIES PLAN
By Adnews Staff
Rogers AT&T Wireless is introducing consumers to a program called the "No Worries Starter Service" with a national advertising campaign. The package is intended to help new customers choose the right wireless plan. Customers buy a phone and choose a plan, then decide after three months of usage whether the plan suits their needs. The advertising campaign includes a 30-second television commercial created by MacLaren McCann of Toronto. In it, a man in a gym prepares to use a treadmill for the first time. The man looks at a woman running on the treadmill beside him, then presses a button. The speed of the treadmill throws the man backwards. He hits the wall and creates a large hole. The "No Worries" program is also being promoted with radio, print, online and washroom advertising and in-store materials.