QUEBEC VOLKSWAGEN DEALERSHIPS PROMOTE JETTA WOLFSBURG
By Adnews Staff
The Association of Quebec Volkswagen Dealerships are promoting the return of the limited edition Jetta Wolfsburg with an ad campaign from Palm Publicité Marketing of Montreal. Television, radio and print advertising began yesterday. According to the agency, the concept is based on the lineups for rock show tickets. The creative depicts people in sleeping bags waiting for the arrival of the car at the door of a Volkswagen dealer. Advertising will run until the end of June.
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