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AFRM2 CREATES CAMPAIGN FOR SCIENCE ASSOCIATION

Afrm2 Communications in Vancouver has created an awareness campaign for the American Association for the Advancement of Science. The campaign, which uses the tagline "Science. It's Everywhere," will begin on May 17 in Austin, Chicago, Philadelphia, Los Angeles and Tampa before rolling out nationally in the U.S. The campaign will include a 30-second TV commercial, a 60-second radio ad and a print ad, all of which aim to enhance children's development in science. A resource guide to science-related activities for parents and children has also been produced.

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