SHARPE BLACKMORE CONSTRUCTS VIDEO BOARD FOR INTEL
By Adnews Staff
Sharpe Blackmore Euro RSCG, with the Outdoor Broadcast Network and Grant Sign Service, has constructed a video board in the likeness of a notebook computer for Intel of Canada. The billboard is part of a multimedia campaign that began last month for Intel's Centrino mobile technology. Additional elements include print, television, online and elevator advertising. To create the notebook computer board, which will run for approximately 12 weeks on Yonge Street near Bloor in Toronto, a keyboard and display frame were built around the board's existing screen. Twenty-second commercials for Centrino, Acer Canada and other advertisers will be displayed.
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