FOOD NETWORK, ROOTS PROMOTE WINE FESTIVAL
By Adnews Staff
Food Network Canada and Roots Canada will take part in the finale of Santé: The Bloor-Yorkville Wine Festival. The five-day event will conclude with a gala evening. Food Network hosts Bob Blumer, Christine Cushing and Anna Olson will appear in point-of-sale materials advertising the gala. These will be distributed to Roots stores in the Greater Toronto Area. The hosts will also appear in store-front photography at the Roots flagship store on Bloor Street West for the duration of the festival. Blumer, Cushing and Olson will attend the gala and supply recipes for the menu. Ads for Food Network Canada and the finale event will accompany all Santé materials. The network will also be featured in the "Tasting Notebooks" distributed to festival attendees. This is the first time Food Network has partnered with Santé and Roots, according to Eileen Morrison, associate communication manager for the channel.