LISTERINE RELEASES NEW ACTION HERO COMMERCIAL
By Adnews Staff
J. Walter Thompson of Toronto has created a new commercial for Warner-Lambert Consumer Healthcare's Listerine Action Hero campaign. The 30-second television ad is intended to persuade viewers to use Listerine mouthwash every time they brush their teeth. The ad shows a man in a foam toothbrush costume handing out dental flyers in a shopping mall. The Listerine Bottle Guy character tries to convince the toothbrush character that they should join forces as the Clean Team. The ad ends with images of the two characters sliding in from the sides of the screen. The tagline is, "Want your gums clean? Brush then Listerine." A five-second tag will be added to the commercial later this month to promote a new product called Listerine with Fluoride.