JOHNSON AND JOHNSON VISION CARE HOLDS EYE CANDY CONTEST
By Adnews Staff
Johnson and Johnson Vision Care is holding a contest called "Eye Candy" to promote Acuvue 2 Colours contact lenses. Canadians between the ages of 16 and 24 can submit photographs to win a one-year contract with Ford Models Canada, plus a professional fitting and a year's supply of contact lenses. Marketing for the contest will include booths at Famous Players theatres in Toronto, Vancouver and Montreal during weekends in May, online advertising on MuchMusic.com and display stands at the offices of eye care professionals nationally. Print ads will run in What Magazine, Fashion 18, Adorable, Filles D'Aujourdhui and Cool Magazine. The creative was produced by Edelman. The media buying was done by M2 Universal.
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