SEVEN UP, WARNER BROS. READY SUMMER PROMOTION
By Adnews Staff
Dr. Pepper/Seven Up and Warner Bros. Records are preparing a summer promotion called "LiquidLoot." Between June and August, consumers will be able to collect points from specially marked packs and bottles of 7 UP, diet 7 UP, Cherry 7 UP, dnL, Sunkist Orange Soda, A&W Root Beer and Canada Dry Ginger Ale. Codes printed inside the packaging will be redeemable for points at <http://www.liquidloot.com>. Consumers can use the points to bid on music-related merchandise such as a music studio tour, autographed memorabilia, concert tickets, CDs and electronics. In a separate online contest consumers can win a "Rock 'n Road Trip" for two to Los Angeles or Nashville to meet a Warner Bros. recording artist. The "LiquidLoot" promotion will be supported at the retail level with specially marked packaging and in-store materials.