HMV.COM CO-BRANDED WITH AMAZON.CA
By Adnews Staff
HMV Canada has replaced its previous Web site at <http://www.hmv.com> with a new site co-branded with Amazon.ca. The site debuted yesterday. It sells Amazon.ca's selection of CDs, videos and DVDs. Content unique to HMV.com will also be displayed, including information about store locations, jobs and in-store events. The multi-year agreement is the first such for Amazon.ca. The site's U.S. parent, Amazon.com, has similar alliances with Borders.com, Waterstones.co.uk, Virginmega.com and Virginmega.co.jp.
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