TACO TIME BREAKS RADIO CAMPAIGN
By Adnews Staff
Calgary-based Mexican restaurant chain Taco Time has begun a national radio campaign featuring company president Ken Pattenden. In the series of ads Pattenden visits different locations in Mexico to get feedback from people on the taste of Taco Time food. "The fact that Mexicans like our authentic Mexican sauces, rice and beans gave us the foundation to create a radio campaign that was light hearted yet serious in driving home the message that Taco Time Canada serves authentic Mexican food," Pattenden said. The advertising broke in March and will continue until the end of the year. New creative will be released as the campaign proceeds. It was developed by TAG Advertising of Calgary. Taco Time operates 110 franchised restaurants between British Columbia and Ontario.