FUTURE SHOP INTRODUCES ONLINE STORE WITHIN STORE
By Adnews Staff
Consumer electronics retailer Future Shop introduced a "store within a store" at its Web site <http://www.futureshop.ca> this week, aimed at customers who prefer to shop by brand. The store sells only Microsoft software and hardware. According to Lori DeCou, director of corporate communications for Future Shop, the retailer hopes create additional brand-focused sections for other vendors. The Microsoft store is being promoted with banner ads on the Microsoft Network. The advertising was created by Future Shop.
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