Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

FUTURE SHOP INTRODUCES ONLINE STORE WITHIN STORE

Consumer electronics retailer Future Shop introduced a "store within a store" at its Web site <http://www.futureshop.ca> this week, aimed at customers who prefer to shop by brand. The store sells only Microsoft software and hardware. According to Lori DeCou, director of corporate communications for Future Shop, the retailer hopes create additional brand-focused sections for other vendors. The Microsoft store is being promoted with banner ads on the Microsoft Network. The advertising was created by Future Shop.

« Back Next »

Related stories Comments