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BALLY HIRES BRAINSTORM

By Adnews Staff

Bally Total Fitness/The Sports Club of Canada has appointed Toronto-based The BrainStorm Group its new advertising agency. The BrainStorm Group won the account in an agency review. According to Bob Froese, president and chief operating officer of the agency, four firms were considered for the assignment. Summer campaigns for Bally Total Fitness and Sports Clubs of Canada are currently in development. There are six Bally Total Fitness clubs in the Greater Toronto Area and 10 Sports Clubs.

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