EAST SIDE MARIO'S PROMOTES TASTES OF NEW YORK
By Adnews Staff
Restaurant chain East Side Mario's will begin a promotion today called "Tastes of New York." Five items will be added to the chain's menu during the promotion: Brooklyn Chicken Parmigiana, Lower East Side Cappelletti, Tribeca Ravioli and Times Square Tiramisu. The menu also offers a Big Apple Martini and wines from E&J Gallo. The promotion will run until June 9, supported by a marketing campaign from Top Advertising of Toronto. A 15-second television commercial shows a chef making a replica of the Chrysler Building out of food. The tagline is "At East Side Mario's there's always more to make you sing, Hey Budda Boom Budda Bing." Radio, outdoor and transit advertising as well as in-store materials are also being used. Media planning and buying were handled by Wills & Co. Public relations for East Side Mario's are handled by Thornley Fallis Communications.