PIQUETTE BECOMES PRESIDENT OF BATES
By Adnews Staff
Denis Piquette has replaced Graham Avery as president and chief executive officer of Bates Canada. Most recently Piquette was president of Healthworld, a division of Bates that specializes in the pharmaceutical industry. Healthworld started out as Schwab & Piquette, an agency Piquette formed with partner Gordon Schwab in 1996. In May 2001 Schwab & Piquette was acquired by Cordiant, the parent company of Bates, and changed its name to Healthworld. Piquette will be responsible for Bates, Healthworld and 141 Worldwide, another division of Bates which specializes in direct marketing, promotions, events management and loyalty marketing.
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