ENVIRONICS GAINS POLAROID CANADA ACCOUNT
By Adnews Staff
Polaroid Canada has concluded a competitive search by hiring Toronto-based Environics Communications as its public relations agency. "We were impressed with the Environics team's energy, creativity and strategic thinking, as well as their clear understanding of Polaroid's business challenges and objectives," said Christina Smith, senior marketing manager for Polaroid Canada. Environics will provide the company with media relations, event management, strategic counsel and creative counsel. The agency's other consumer technology clients include Alias|Wavefront, Palm, Panasonic and Sabre.
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