TUMS BECOMES OFFICIAL ANTACID OF CFL
By Adnews Staff
GlaxoSmithKline Consumer Healthcare has reached an agreement with the Canadian Football League to make Tums the "official antacid" of the Toronto-based league. Under the terms of the one-year sponsorship, GlaxoSmithKline can use the CFL, Grey Cup and division championship logos in its advertising and marketing. The pharmaceutical and healthcare company also has the collective use of the nine team logos. Blake Morris, vice-president of sales at GlaxoSmithKline, said the company is preparing a consumer contest tied to its sponsorship of the CFL. A 1-800 number will be displayed on bottles of Tums that consumers can call to win a prizes including a trip to the Grey Cup in Regina on Nov. 16. The promotion will be handled by ThinkTank of Toronto.