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WPP COMBINES MEDIA COMPANIES INTO GROUPM

By Adnews Staff

WPP Group will combine its two media agencies under a new company, according to media reports. MindShare and Mediaedge:CIA will be placed under an umbrella firm called GroupM. The new entity will be lead by chief executive officer Irwin Gotlieb, currently chief executive of MindShare. Rupert Day, chief financial officer of MindShare, will assume the same position at GroupM. According to reports, Mindshare and Mediaedge:CIA will share resources but operate as distinct companies .

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