MSN.CA INTRODUCES TWO NEW FORMS OF ADVERTISING
By Adnews Staff
MSN.ca has added two new forms of advertising to its Web site. The first is a bi-monthly electronic coupon program, developed in-house, aimed at users of the Hotmail email service. Only users who choose to receive them will get the coupons. Each contains a code, allowing an advertiser to track the progress of a promotion. The second new ad format is custom-created online games and contests. Toronto-based Splashworks.com will develop the games. Suggested formats include word games and sports games. Universal Studios Home Video was the first advertiser to use the contest option, as part of the promotion for its Back To Future DVD trilogy release. "Internet marketing is evolving beyond banner ads and keyword searches to become a more interactive and entertainment experience," said Jill Schoolenberg, director of marketing for MSN.ca. "MSN.ca is pleased to lead the way in providing innovative online marketing programs that arm our business customers with the tools to increase brand awareness and drive revenues." Public relations for MSN.ca are handled by High Road Communications of Toronto.