MICHELIN BEGINS SPRING PROMOTION
By Adnews Staff
Michelin North America (Canada), the Canadian Tourism Commission and Petro-Canada have begun a new consumer promotion. Between April 21 and May 18, buyers of four passenger or light truck Michelin tires will receive a Petro-Canada prepaid gas card. Also, visitors to <http://www.michelin.ca> can instantly win one of 25 $10,000 travel gift certificates. The promotion was developed by Vectra Marketing Group of Toronto. It is being supported with in-store materials, radio ads and print advertising in the tourism commission's Spring Travel Guide.
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