COSSETTE WINS BC HYDRO ACCOUNT
By Adnews Staff
BC Hydro has appointed Cossette Communication-Marketing of Vancouver its agency of record. Cossette will handle creative, media, interactive and Web related marketing for the Crown Corporation. The review process began at the end of February, according to Mike Krafczyk, advertising, Internet and publications manager at BC Hydro. The shortlist also included incumbent Palmer Jarvis DDB, Wasserman & Partners and TBWA\Vancouver (formerly Bryant, Fulton and Shee). Palmer Jarvis had held the account since September when the operations of Lanyon Phillips Communications were merged with those of DDB Group Canada and TBWA Worldwide in Vanouver.
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