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GBV CREATES NEW BRIDGESTONE BILLBOARD

By Adnews Staff

Toronto agency Griffin Bacal Volny has created a new billboard ad for Bridgestone/Firestone Canada. The tri-vision board is located along Toronto's Gardiner Expressway. The creative shows makes use of three images of tire tread patterns. Each tire is accompanied by a line of copy: "How the road sees a Ferrari," "How the road sees a Porshce" or "How the road sees a BMW." The ad broke this week. It will run until June 30.

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