PARALLEL BREAKS ANNUAL PASS CAMPAIGN FOR CALGARY ZOO
By Adnews Staff
Calgary agency Parallel Strategies has created a new advertising campaign to promote the Calgary Zoo's annual pass. The outdoor, print and radio creative uses the tagline "There's no substitute for the zoo." One ad depicts a cat that has been shaved to look like a lion. Another shows a dog with a sock on its nose to suggest an elephant. A third presents a cow that a farmer has tried to turn into a zebra. The campaign will run until May 31.
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