LABATT RELEASES NEW VODKICE AD
By Adnews Staff
Montreal-based Époxy has released a new television commercial for Labatt Breweries Vodkice alcoholic malt beverage. The 30-second ad, called "Printemps" (Spring), displays an animated sequence of images associated with spring. The commercial went into rotation on a number of Quebec television stations last Thursday. It will run for one month. Époxy has worked on the Vodkice account since last year. The firm handles the creative elements of the brand.
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