PIZZA HUT PROMOTES P'ZONE
By Adnews Staff
Pizza Hut Canada is promoting the return of P'Zone pizza with a national advertising campaign created by Young & Rubicam of Toronto. The campaign is one of the first projects the agency has completed since becoming national agency of record for priszm brandz' Pizza Hut, Taco Bell and KFC chains. The campaign also introduces a new tagline: "For the Love of Pizza....call 310-10-10." The campaign, aimed at young males, will make use of radio, transit, newspaper, in-store and direct mail advertising. The pizza chain introduced the product in Canada for a limited time last year. It consists of a 12-inch pizza folded in half and filled with cheese and other toppings. The P'Zone has now been made a permanent menu item at participating Pizza Hut locations.