MCDONALD'S PROMOTES NEW LIGHTER CHOICES
By Adnews Staff
McDonald's Restaurants of Canada has added four items to its Lighter Choices menu. The Toronto-based chain introduced the menu category at participating Canadian restaurants last year. The new items are Chicken Fajitas, Caesar Salad, Warm Crispy Chicken and Warm Chicken Oriental Salad. The menu also includes the McVeggie Burger, the Whole Wheat Chicken McGrill, the Fruit 'n Yogurt Parfait, Mandarin California Green Salad, Chicken Caesar Salad and Side Garden Salad. Marketing for the new Lighter Choices menu items will begin this week. Advertising for McDonald's is done by Cossette Communication-Marketing. Public relations are handled by Weber Shandwick Worldwide.
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