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AMAZON.CA RETAINS NATIONAL

National Public Relations has been appointed the agency of record for Amazon.ca. The Web site is one of five international sites for online retailer Amazon.com of Seattle, WA. The other four are Amazon.fr, Amazon.co.jp, Amazon.co.uk and Amazon.de. The Canadian site opened last June. It sells English- and French-language books, CDs, videos and DVDs. Orders placed through the site are fulfilled and shipped by Assured Logistics and Canada Post. Amazon.ca has also used GCI Group in the past year.

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