PUMA TO OPEN FIRST CONCEPT STORE IN CANADA
By Adnews Staff
PUMA Canada will open its first retail concept store in Canada this summer. The Toronto store will be 9,600 square feet in size and will sell PUMA footwear, apparel and accessories on two floors. PUMA operates similar stores in London, Paris, Tokyo, New York, Rome, Milan, Amsterdam, Athens, Melbourne, Sydney, Frankfurt, Santa Monica, San Francisco, Boston, Costa Mesa and Seattle. Ted Fletcher, president of PUMA Canada, said, "The opening of Canada's first PUMA concept store will generate tremendous brand exposure and offer the brand a venue in which to exhibit the breadth of the product range, in an environment that is as desirable as the brand." PUMA Canada's agency of record, Toronto-based MacPhee, will handle the marketing for the store's opening.