COCA-COLA INTRODUCES MINT-FLAVOURED SPRITE
By Adnews Staff
Toronto-based Coca-Cola has begun distributing a new flavour extension for its Sprite brand. Called Sprite Ice, the drink is a combination the beverage's original lemon-lime flavour and mint. This is the first extension of the brand. Sprite Ice will initially be sold in Canada and Belgium, distributed in clear blue plastic bottles with blue and silver graphics. "When we explored ways to provide an even deeper sense of refreshment, the crisp and cool attributes of mint made it a logical addition to Sprite's formula," said David Vivenes, group manager at Coca-Cola. An advertising campaign for Sprite Ice will begin next month. Two 15-second television commercials will introduce the beverage, according to Coca-Cola's brand manager for Sprite and Mello Yellow, Joanne de Visser. In-store merchandising and sampling will also be used. Advertising for Sprite Ice will be handled by Cossette Communication-Marketing of Toronto. Public relations for Coca-Cola are handled by APEX Public Relations, also of Toronto.