BRUNET DRUGSTORES BEGIN DENTAL HEALTH MONTH INITIATIVE
By Adnews Staff
The Brunet drugstore chain, based in Quebec City, is promoting dental health month in April with a new "Health Initiative." The goal of the initiative, which began on Saturday, is to enhance public awareness about the importance of good dental hygiene. During the promotion, the chain's 94 Quebec stores will distribute 25,000 free travel toothbrushes to customers. The giveaway will be accompanied by a dental hygiene questionnaire inserted in Brunet circulars and radio commercials on the Rock-Detente stations. The dental health month initiative was developed in-house. The questionnaire and radio commercials were created by BBDO of Montreal.
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