SIMMONS CANADA BREAKS BEAUTYREST AD
By Adnews Staff
Simmons Canada of Mississauga will release a new television commercial for Beautyrest mattresses today. The ad uses the bowling ball imagery that has appeared in the brand's advertising since 1996, in which a bowling ball is dropped on a mattress to demonstrate the action of its individual spring coils. The new ad depicts human characters dressed as pins and a bowling ball. The pins taunt the bowling ball for being unable to knock them over. The ad, created by Toronto-based Padulo Integrated, will run for 13 weeks in English and French, returning for another 13-week run in July.
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