CAPITAL ONE AWARDS ACCOUNT TO MCCAN-ERICKSON
By Adnews Staff
Capital One Financial of McLean, VA has appointed McCann-Erickson Worldwide its advertising agency of record. New York-based McCann-Erickson will take over the company's creative advertising immediately, continuing Capital One's "What's in Your Wallet" branding campaign which debuted in 2000. The incumbent agency was D'Arcy Masius Benton & Bowles. Capital One began its agency search when Publicis acquired DMBB's parent company, Bcom3, last fall and merged the agency with other units of its group. Capital One also invited Element 79, Abbott Mead Vickers/BBDO, Kaplan Thaler & Publicis UK and Faulds to pitch for the account. Not affected by the review are Capital One's use of media agencies MediaVest and Halogen. In addition, the firm's direct marketing efforts will continue to be handled internally.