PUBLICITE ANDERSON BECOMES ANDERSON DDB SANTE. VIE. ESPRIT.
By Adnews Staff
Montreal agency Publicité Anderson has changed its name to Anderson DDB Santé. Vie. Esprit. (Health. Life. Spirit), becoming the first DDB-branded agency in Quebec. Anderson DDB Santé. Vie. Esprit is the founding office of the Toronto-based Anderson DDB Health & Lifestyle group, which also has branches in New York and San Francisco. Joanne Belsito, executive vice-president and managing director of the firm, said, "Branding the agency to incorporate the globally-respected DDB name will solidify our leadership position in the health and lifestyle category across Quebec." Last year the Toronto, New York and San Francisco Anderson offices adopted the Anderson DDB Health & Lifestyle name.
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