FAMOUS PLAYERS INSTALLS DIGITAL PROJECTORS
By Adnews Staff
Toronto-based Famous Players installed digital projectors in 47 of its theatres nationally over the weekend. The projectors allow full motion, full sound pre-shows to be displayed prior to scheduled movies. The new format replaces the static slide-based pre-shows previously used. The content includes in-house created material such as the "Famous Faces" quizzes along with public service announcements and paid advertising. The video and audio messages can be 10-, 15-, 30- or 60-seconds in length. Static 10-second messages with background music will also be shown. According to the company, the digital projectors will also improve the quality of other programming such as WWE events and live concerts or satellite broadcasts.
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